Azamara Club Cruises has a newly refined focus, and a series of new attributes designed for up-market, experienced travellers. It will distinguish itself by delivering the destination like no other line. Azamara Club Cruises will visit 140 ports in 50 countries in 2010, with itineraries featuring more overnight stays to allow guests to immerse themselves in communities and cultures.

Among the overnight locations are Istanbul, Turkey; Sorrento, Italy, which offers a host of tour options along the Amalfi Coast and Capri; a full three days and two nights in St. Petersburg, Russia, on Azamara's Scandinavia and Russia itineraries; and multiple overnight stays in Azamara's Southeast Asia region, including Ho Chi Minh City, Bangkok, Singapore and Hong Kong. The destination focus of Azamara Club Cruises inspired the brand's new tagline - "You'll love where we take you" - and will extend to its shore excursions, too, an essential ingredient to allow guests to truly experience a community and its culture.



Among Azamara's specialty tours include a Ferrari driving tour in Civitavecchia, Italy; a walk down memory lane in Liverpool with the "In the steps of The Beatles" tour; a private demonstration of chocolate flavors in Dubrovnik; a "Theatre A La Carte" evening in London; an Imperial Russian Court evening at Tsarskoye Selo in St. Petersburg; an evening gondola serenade in Venice; and high tea at the Burj al Arab Hotel in Dubai.